Big 4 Social Media Platforms—Your Brand’s Key to Online Success

Social media platforms are the fastest way to connect with people from around the globe. Their accessibility and availability make them useful marketing channels.

Excellent SMO marketing strategies are vital to the digital success of any business. With social media, business owners can market their products and services to a wider audience without requiring too much spending unlike in traditional media, such as TV, radio, and print. Here, you do not have to worry about the cost of production and additional human resources in producing and launching a campaign. You can also instantly correct any error or update information. See the convenience they bring? This is why you must carefully strategize to make sure that you use social media’s maximum potential for your business’s success.

socail media platforms

It is important that you identify the most effective social media platform to reach out to your target market. This is where the big four comes in. Facebook, YouTube, Instagram, and LinkedIn allow businesses to take the lead in the digital landscape. Read on to find out why they are called the big 4 and how they can help you level up your online campaign.


Facebook is the biggest social media network in the online world. As of the second quarter of 2017, there are approximately 2 billion active Facebook users around the world. Optimizing your company’s Facebook page gives you an opportunity to reach out to a large number of potential clients. Take advantage of its sharing features. Aim to make your contents go viral. Facebook’s reaction buttons are also one way to gauge your target market’s pulse and encourage participation.



YouTube is the largest and most popular video-sharing platform. Creating your company’s YouTube channel allows you to market your products and services more engagingly. This is also a useful technique to acquire higher CTRs and increase traffic to your site as it is the second most popular search engine, next to Google.



Instagram is a visual social media platform. As of April 2017, there are approximately 700 million active Instagram users. Many of its users are travel, art, and fashion enthusiasts. Use it to your advantage! Market your products and services and encourage possible business partners. Use pictures and video clips to entice online users and make them want to learn more about your company.


Unlike the three social media platforms, LinkedIn was built to help individuals build a professional network. It is an excellent channel to interact with professionals and expand your network. Use it to highlight your company’s profile and achievement. Creating your business’s LinkedIn profile gives you a sense of credibility and authority in the industry.


These social media platforms are called the big 4 for an obvious reason – they are a cheaper and more efficient alternative than traditional media.

Do you have an active social media page? Call us now, and we will show you how our team works to secure our clients’ online success!

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