Five Questions to Ask SEO Companies to Determine Their Competency

It is the time you to evaluate your seo company performance. Do not just eliminate detrimental practices; pursue promising avenues as well. Make the necessary changes to boost your campaign’s development and update your site’s system and design. Most importantly, remember to keep up with the latest SEO and SMO trends to maintain and increase your search rank.

SEO Company Updates

Strategies in search engine optimization and social media optimization are constantly changing. If you want to maintain the interest of online users, then you must secure excellent SEO company services to help you keep up with the trends. Many companies offer web optimization services. However, how do you sort out amateurs from professionals?

To help you determine which SEO firms are experts on today’s digital landscape, here are five questions you can ask that would help you determine their competency:

1. How do you integrate AMP in your SEO services?

Accelerated Mobile Pages

Many SEO experts believe that Accelerated Mobile Pages (AMP) will have more weight as a search engine ranking signal in 2017. AMP, an open-source coding standard for content publishers, basically enables website content to load faster in mobile devices. Accessing a site through your cell phone or tablet usually involves long loading time. Moreover, the mobile translation of the site is often severely disorganized especially if it is not optimized for devices with smaller dimensions.

Find a company that includes AMP-driven strategies in their SEO services, especially if you own a publishing-centered website.

2. Do you consider the effects of PWAs in your SEO campaigns?

Progressive Web Applications

Progressive Web Applications (PWAs) essentially blends app and web content features. It is another mobile-centered development that lets users access sites through their device browsers with the streamlined functionality of an app. Web browsers that support PWA allow users to experience offline access, enjoy push notifications and other app-based privileges.

Due to its efficiency and mobile responsiveness, along with Google’s publication of a checklist of its preferred PWA specifications, many SEO experts anticipate its rise in significance as a search rank factor. Thus, choose a web optimization company that implements PWA techniques.

3. What adjustments have you done to accommodate Google’s RankBrain?

RankBrain is a machine-learning artificial intelligence system. It enables Google to sift through and evaluate its search results. Since it is only one of the components of Google’s algorithm, it does not handle the overall search evaluation process. RankBrain is primarily utilized to translate user searches and locate relevant content despite not having the exact words specified in the query.

Google considers RankBrain as the third most significant signal in their overall page evaluation. Thus, choose a company that incorporates RankBrain-specific strategies in their SEO practices.

4. How can you ensure that your contents are voice search optimized?

voice search optimized

Digital assistants in the form of voice search platforms are slowly establishing themselves as SEO game changers. Voice search, which merges speech-based technologies such as text to speech or TTS and natural language processing or NLP, allows users to submit verbal search queries. The repetitive inclusion of your choice keywords will not be enough to land you a spot on the first page of voice-based search results. Its effective implementation requires customized strategies, well-planned structure and detail-specific content.

Given that more and more users are utilizing this function in their queries, optimizing voice search may emerge a must-have in 2017. Your chosen company should have proven voice search strategies in their SEO repertoire.

5. How do you incorporate mobile-first indexing in your SEO services?

mobile indexing

In response to the growing number of mobile users, Google aims to slowly shift their search engine index priorities from desktop sites to mobile sites. Instead of determining your site’s ranking based on their desktop versions, Google will assess your website based on the signals taken from their mobile counterpart. The company began testing their mobile-first index late last year.

Although it is still in its trial period, it is best to update your website according to its specifications since Google has plans to set aside permanently desktop-first index for the content-based rank assessment in the future. Thus, it would be wise to avail SEO services that include mobile-first optimizations.

Given all these points, keeping up with the latest and promising trends is one of the key practices toward achieving your search rank goal. As you go through companies that offer search engine optimization and social media optimization, ask the questions mentioned above. Evaluate their answers for each query and find out how they view these significant SEO practices.

While some of these technologies—such as the AMP, RankBrain and voice search —are old news, they still have a bearing on SEO. Budding developments like the PWA and the mobile-first index, on the other hand, show promising potential to transform web optimization in the future.

Remember, the online landscape is always changing with the times. Hiring a web optimization firm that simply offers SEO services is not be enough to achieve and maintain your rank goal. Your chosen company should not only boost your website’s signals but also sustain your search ranking by keeping up with the latest SEO developments.

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