Top Facebook Updates You Should Not Miss
Social media management (SMM) is crucial in the realm of digital business. It is significant in attracting a larger audience, generating leads, and building your company’s online credibility. More importantly, it allows business owners to combine their marketing strategies and social connections to reach their desired goals. Hence, it demands quality social media optimization services that are geared toward elevating your brand’s online authority.
According to the report released by Statistica, 94% of business owners worldwide use Facebook to market their products and services. Competition in the digital landscape is tough. Thus, it is important that your SMO services provider is always up-to-date with the latest trends and developments. Here are the top on how to act on Facebook Algorithm and updates that you need to know to help you level up your company’s online presence.
Ad Placement Control
The latest Facebook updates aim to provide advertisers more control on their ad placements. The additional controls in Audience Network, Instant Articles, and In-Stream Ads include:
* Pre-Campaign Transparency
This Facebook update allows advertisers to see where their ads will appear before launching a campaign.
* Blocking Placements at the Account Level
A block list allows advertisers to prevent their ads from appearing on specific sites or applications. With the latest updates, advertisers can now apply block lists at the account level instead of having to log-in each particular campaign.
* Choice over Video Placements in Audience Network
This latest update allows advertisers to determine the specific types of placements and format (i.e. linear, interactive, overlay, etc.) they can use for their video campaigns.
Full-width ads enable advertisers to quickly switch from traditional lAB formats (Facebook Audience Network’s standard 300 × 250-pixel ads in mobile) to bigger and more engaging ad formats. These provide a better user experience and an increase in advertiser’s monetization. Facebook test results show that full-width ads increase click-through rate (CTR) by 58 percent and cost per 1000 impressions (CPM) by 34 percent.
The latest updates aim to provide a better user experience with stricter rules against clickbait contents. Clickbait targeting is now performed on an individual post level. Facebook studies each post’s headline to determine if it withholds or exaggerates information. Furthermore, all algorithm updates will now be tested in different foreign languages to detect and downgrade clickbait headlines.
Video-format Cover Images
Facebook is working on a new cover image style to provide a more dynamic page appearance. Once it is launched, the video-format cover image should be 20 to 90 seconds long and 820 × 462 pixels. Cover videos should also automatically play in a loop
The Audience Optimization feature enables advertisers to select which interest each post would target. For instance, if your post is about “Advantages of Graphics in Advertising,” you can select the fields “Graphic Design” and “Advertising Campaign.” Through this method, you can ensure that your target market will see your Facebook post.
There are approximately 1.74 billion monthly active Facebook users in the world. Keep track of the latest Facebook developments and do not miss your chance to reach a larger market. Partner with Mystech Dynamics, Inc. to secure your brand’s online presence!