Traditional Marketing versus Digital Marketing

 Thinking of strategies to improve a business’s appeal to the market is not an easy job. Marketers spend hours brainstorming of new techniques to increase the popularity of their brand name. The use of digital marketing is said to be more powerful, bringing better results than those of traditional marketing strategies. Some have even considered digital marketing taking over traditional marketing. Could there be a big difference between the two strategies? Which one is better?

The use of print ads on newspapers and magazines is a simple example of traditional marketing. Marketers make use of tangible medium such as posters, commercials both on TV and radio and billboards. On the other hand, it is digital marketing if a business invests on building a website, advertising the brand name through different social media such as Facebook and Twitter or video sites such as Youtube. Marketers somehow find digital marketing similar to traditional marketing, except with the use of digital devices.

Traditional Marketing versus Digital Marketing – A Comparison


Traditional Marketing Digital Marketing
Marketers can easily reach their target local audience. Not only target local audience can be reached, but as well as the audience from all around the globe.
Traditional marketing has a more personal approach since marketers can have a person-to-person relationship in informing the public about their brand’s name. Since it can reach a finite audience, getting more popular is easy. There is no need to be physically present in introducing the brand’s name to the audience.
The public can have a hard copy of materials of which they can read or browse through over and over again. The public can also have access on different content on websites and videos on Youtube or video sharing websites.
It can be easily understood by the public because they are already exposed to this kind of strategy. It is something that most people can have access on. Strategies implemented can reach target market with Internet connection. Most target audience is groups of people who have digital devices and are always online 24/7.
There is only a little interaction between the medium used and the customers. It is more of providing information to the public that the brand exists with the hope of these people patronizing the brand. Interaction is very possible especially with the use of social media networks. Marketers take advantage of the convenience of communicating with their target audience aiming to get positive customer feedback.
Print or radio advertisements can be very costly. Printing materials can be expensive and you need to hire people to distribute these. Businesses have the need to invest money for this marketing strategy. Digital marketing is cost-efficient. The use of social media websites is free of charge. Though some invest on paid ads online, the cost is still cheaper if you compare to traditional marketing.
Results on this marketing strategy cannot easily be measured. Marketers need to conduct survey and finding a statistician to interpret results is a must. Data and results are easily recorded. With Google Analytics, specialists can easily check if the strategies are working. If not, they can easily create better content for better marketing.


Businesses who make a lot of money can take advantage of both traditional and digital marketing. Recommending to work with digital marketing is highly ideal for smaller businesses or those who are starting to make their way in the industry. Whatever marketing strategy a business uses, it is important to create quality and relevant content that can attract target audience.


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If you’re new to Internet Marketing, I do not recommend beginning by creating a web blog page. I do have to tell you I did this however, if I been there to do again I would not.

Think about it, a child doesn’t run before they learn to walk, identical shoes you wear goes for internet advertising campaigns. Take small steps and master the basics first, then start mastering more advanced levels and techniques of campaigning.

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Hi sagar

Many small businesses struggle with deciding which kind of marketing to do, because their budget will only stretch to one or the other, not both. The decisions that must be made are not easy.

There’s some question on yourself:
How do I know if my marketing is working?
Who should I trust with my marketing?
Should I do it myself?

To clarify the terms, the use of print ads on newspapers and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invests on building a website, advertising the brand name through different social media such as Facebook, Twitter and YouTube, this kind strategy is called digital marketing.

Benefits of Traditional Marketing

Traditional marketing, You can easily reach your target local audience. For example, a radio ad might play in one location: your city or region. Or mailbox flyers will go to households in a select number of suburbs.

The materials can be kept. The audience can have a hard copy of materials of which they can read or browse through over and over again.

It’s easy to understand. It can be easily understood by most people because they are already exposed to this kind of strategy.

Benefits of Digital Marketing

You can target a local audience, but also an international one. Further, you can tailor a campaign to specific audience demographics, such as gender, location, age and interests. This means your campaign will be more effective.

Your audience can choose how they want to receive your content. While one person likes to read a blog post, another person likes to watch a YouTube video. Traditional marketing doesn’t give the audience a choice. Most people hate receiving sales flyers in their mailbox or phone calls at inconvenient times on stuff that they have little interest in. Online people get the choice to opt in or out of communications and often it is relevant because they were the ones searching for it in the first place.

“Hi there! Would you mind if I share your blog with my zynga group? There’s a lot of people that I think would really appreciate your content. Please let me know. Many thanks”

Why people still use to read news papers when in this
technological globe the whole thing is presented on net?

Very well written post, your article differentiates traditional marketing and digital marketing with a good detailed explanation. It will help people to take a decision to implement the digital marketing while promoting their business. Digital marketing is a good approach instead of traditional marketing. Through the Digital marketing, we can easily find our targeted audience, and it is a very cost effective way to offer your product and services. On the same track, I came across an (, which is also helpful to boost your knowledge about most important digital marketing technique -Email Marketing Automation. This technique is one of the best ways to promote your online business.

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when i read this paragraph i thought i could
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First off I want to say superb blog! I had a quick question that I’d like to ask if you don’t mind.
I was interested to find out how you center yourself and clear your thoughts before writing.

I’ve had a difficult time clearing my mind
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Any recommendations or tips? Kudos!

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