Traditional Marketing versus Digital Marketing
Thinking of strategies to improve a business’s appeal to the market is not an easy job. Marketers spend hours brainstorming of new techniques to increase the popularity of their brand name. The use of digital marketing is said to be more powerful, bringing better results than those of traditional marketing strategies. Some have even considered digital marketing taking over traditional marketing. Could there be a big difference between the two strategies? Which one is better?
The use of print ads on newspapers and magazines is a simple example of traditional marketing. Marketers make use of tangible medium such as posters, commercials both on TV and radio and billboards. On the other hand, it is digital marketing if a business invests on building a website, advertising the brand name through different social media such as Facebook and Twitter or video sites such as Youtube. Marketers somehow find digital marketing similar to traditional marketing, except with the use of digital devices.
Traditional Marketing versus Digital Marketing – A Comparison
|Traditional Marketing||Digital Marketing|
|Marketers can easily reach their target local audience.||Not only target local audience can be reached, but as well as the audience from all around the globe.|
|Traditional marketing has a more personal approach since marketers can have a person-to-person relationship in informing the public about their brand’s name.||Since it can reach a finite audience, getting more popular is easy. There is no need to be physically present in introducing the brand’s name to the audience.|
|The public can have a hard copy of materials of which they can read or browse through over and over again.||The public can also have access on different content on websites and videos on Youtube or video sharing websites.|
|It can be easily understood by the public because they are already exposed to this kind of strategy. It is something that most people can have access on.||Strategies implemented can reach target market with Internet connection. Most target audience is groups of people who have digital devices and are always online 24/7.|
|There is only a little interaction between the medium used and the customers. It is more of providing information to the public that the brand exists with the hope of these people patronizing the brand.||Interaction is very possible especially with the use of social media networks. Marketers take advantage of the convenience of communicating with their target audience aiming to get positive customer feedback.|
|Print or radio advertisements can be very costly. Printing materials can be expensive and you need to hire people to distribute these. Businesses have the need to invest money for this marketing strategy.||Digital marketing is cost-efficient. The use of social media websites is free of charge. Though some invest on paid ads online, the cost is still cheaper if you compare to traditional marketing.|
|Results on this marketing strategy cannot easily be measured. Marketers need to conduct survey and finding a statistician to interpret results is a must.||Data and results are easily recorded. With Google Analytics, specialists can easily check if the strategies are working. If not, they can easily create better content for better marketing.|
Businesses who make a lot of money can take advantage of both traditional and digital marketing. Recommending to work with digital marketing is highly ideal for smaller businesses or those who are starting to make their way in the industry. Whatever marketing strategy a business uses, it is important to create quality and relevant content that can attract target audience.